An online survey of Korean adults who had purchased HMRs was conducted based on a convenience sampling method.
In this study, we used a revised importance-performance analysis (IPA) to identify specific measures to improve consumer satisfaction with home meal replacements (HMRs). Moreover, it is necessary to focus academic attention on consumer behavior to cook and eat more easily amid Korea's socioeconomic changes such as the increase in single-person households, aging, rising prices, and continuing economic recession. The COVID-19 pandemic has changed traditional consumer consumption behavior and requires a new service strategy to cope with sustainable consumption. Improve service quality of standard hotels. Modified IPA method, so as to identify the key characteristics of the service quality and the ways to It also conducts a survey to illustrate the application and benefits of the Reviews and experts’ interviews in order to establish the list of service quality charactersįor the hotel industry. This paper examines standard hotels and performs literature This approach avoids the potential problem of the IPA model but maintains its simpleĪnd intuitive decision-making model. Therefore, this paper runs Box-Cox Transformation to convertĭata into normal distributions, in order to perform statistical analyses and comparisons on a likefor. However, if that is not the case, the traditional IPA model cannot correctly identify IPA methodology has its shortcoming as it assumes that importance-performance is a normalĭistribution. Methodology for service quality characteristics and improvements in the hotel industry. The purpose of this paper is to establish the modified IPA (Importance-Performance Analysis)
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